JakeCursleyASMedia: The Male Gaze

Chocolate Box

This is when a male or female model, usually male will look slightly away from the camera and show a slight smile, usually showing as little teeth as possible. They will usually have their lips closed or be covering their mouth.

Invitational

This will mainly focus on the models eyes. They will often be smiling with the chocolate box effect, so showing minimal amount of teeth and their mouths will be closed. Their heads will be tilted to one side and will often be looking down on the person looking at them, giving the model a higher authority. As you can see from the picture, the model, George Craig has had his eyes edited to be more blue and he is looking slightly down on the camera.

Super Smiler

With the super smiler effect you will find that the models have a lot of teeth showing when they do a huge grin or smile but can sometimes be done subtly and will often be a close shot with their heads tilted forwards or backwards and their hair quite wind swept.

Romantic/Sexual

This is often used to for both male and females that are looking at the picture. It is done to give the impression that the model is avalible and allows you to think that you have a chance with them. It can often be used with two models.

Seductive

This is when the model has their eyes closed or is looking directly through the camera lense at you. They will often be doing something seductive and the expression will be small but will still be noticable. The model will often look confidant and comftable with what he is doing.

Carefree

This is when the model is looking carefree, it is often found in sport magazines or adverts and it gives the impression that they are healthy and active.

Practical

This is when the model is focusing on the product that the advertisment is trying to sell. Their eyes will often be focused on that product and their mouth will be closed. They will usually be using the product and look like they are enjoying using it, this is often used during cosmetics adverts.