Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products? 

I belive that my magazine cover uses the conventions of real media products due to the fact that the mast head and the the general layout of the magazine fits the uniform of most. With the header being at the top with writing down the side. This is called the F Pattern.

How does your media product represent particular social groups?

My media product represents teenagers, aged 14-19 that are in School/college. Particually students that are intrested in their local music that is being made by fellow pupils.

How does your media product represent particular social groups?

The audience are pupils of Lutterworth College aged 14-19

What have you learnt about technologies from the process of constructing this product?

I have learnt that it is harder than it looks to use Photoshop, however with concentration it is easy to get by issues you are faced with.

Preliminary Task

Universal Studios

Universal Studios

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Disability In Media

Above The Line & Below The Line Advertising

'Above The Line' is a type of advertising through media such as television, cinema, radio, print, web banners and web search engines to promote brands. This type of communication is conventional in nature and is considered impersonal to customers.


'Below The Line' is efficient and cost-effective for targeting a limited and specific group. This can take the form of tie in's with other products and companies.

Four Quadrant Picture

A Four Quadrant Picture is a marketing term used to describe a film targeted to all audience quadrants: men over 25, men under 25, women over 25, women under 25.

Usage
In the movie business, , everyone is looking to maximize the audience for their picture. A four-quadrant picture is the type of film to atrtract both parents and kids, men and women, and brings in huge amounts of revenue on opening weekend. In the term “four-quadrant,” the quadrants refer to gender (male and female) and age (under 25 and over 25).
For most studios, the goal is to get enough details to line up so that they have broad-based, family-friendly appeal in designing a blockbuster or four-quadrant film. An important aspect of getting that appeal is the ratings system. An 18 Rating can be the kiss of death for a studio trying to market a film featuring pre-teen characters. A lowering from PG-13 to PG can mean millions more in revenue as parents feel more comfortable bringing young children to a given film like Evan Almighty.


Examples
One of the most famous four-quadrant, blockbuster films is Star Wars and all of its sequels. Jaws is another landmark blockbuster film. Other more current examples include Night at the Museum, Journey to the Center of the Earth, Shrek (1-3), Spiderman (1-3), Pirates of the Caribbean (1-3), andWall-E.


Implications
Another interesting by-product of the rise of four-quadrant films in the industry is cross marketing. Those films often are associated with toys and other products that both advertise the film and bring in revenue on their own. In addition, four-quadrant films are powerful vehicles for product placement advertisers looking to show their wares to the largest audience possible.
On the down side, many wonder how much effort is placed on credible, engaging story lines as opposed to marketing opportunities in these behemoth cinematic endeavors.

Audience And Institutuion

Audience

In covering this topic you need to be aware of a broad shift from a perception of a ‘mass 

audience’ to one which recognises that, whatever the size of audience, it is made up of 

individuals. Along with this altered view is a shift in emphasis from what the media do to 

the audience to an acceptance that audiences bring many different approaches to the media with which they engage.

In its earliest form audience theory believed that an audience was a mass, Blumer set out 4 stages

First, its membership may come from all walks of life, and from all distinguishable social 

strata; it may include people of different class position, of different vocation, of different 

cultural attainment, and of different wealth. .....

Secondly, the mass is an anonymous group, or more exactly is composed of anonymous 

individuals [Blumer means anonymous in the sense that unlike the citizens of earlier 

communities, the people who are members of the mass audience for the media do not know each other].

Third, there exists little interaction or change of experience between members of the mass. They are usually physically separated from one another, and, being anonymous, do not have the opportunity to mill as do members of the crowd.

Fourth, the mass is very loosely organised and is not able to act with the unity of a crowd.